How much of your revenue goes into marketing? How much of your marketing budget is dedicated to digital platforms? Generally, many business owners are ramping up their efforts on both fronts. According to Statista, digital marketing budgets will exceed $600 billion by 2026. A huge part of this growth depends on innovative resources and trends springing up in the business world, giving businesses new ways to drive their marketing efforts. On that note, here are four digital marketing trends to get ahead in 2022.
1. Tell Stories, Don’t Just Post
Making a mark in the digital marketing world doesn’t get easier by the day. The competition is tight and is nowhere near a decreasing trend. How can marketers and companies create valuable online content, cutting through over one billion daily posts across social media platforms? Well, digital marketing is fast evolving along with customer preferences.
Customers want more than empty promises of what a product or brand can offer.
Focus on telling real stories about how your company delivers on its promises can give you an edge over competing brands. The stories you tell about your brand can help you improve customers’ perceptions of your product and create lasting relationships about your brand, which goes a long to improving your digital marketing efforts.
You can also run promotional events and giveaways to increase engagement. Giveaways should also serve as branding opportunities and should include gifts related to your brand. Other promotional gifts include mugs, pens, socks, etc. Also, make use of companies like anthembranding.com that offer customized screen printing and embroidery services, which come in handy for branded gifting.
2. Influencers Are A Big Deal
There’s a key reason why the influencer bubble hasn’t seen its end since it became popular. The reason is simple. Influencer marketing works, and the return on investment is a pull factor. Studies show that companies can earn over six dollars in revenue for every dollar spent on influencer marketing campaigns.
It’s not surprising that companies are willing to commit more than 40 percent of their marketing budgets to influencers after the global influencer marketing spending crossed $10 billion in 2020. Influencer markting works. Influencers focus on building tight relationships with their audience, making them envious of brands if their target audience demographics match with influencers.
Unlike brands, influencers have the time, space, and freedom to innovate and hone their craft and determine what the audience wants at any point in time. The influencer’s neutral position allows them to create content that resonates more with modern customers, causing them to be influencer loyalists.
3. Less Is Still More
The “less is more” marketing concept never gets out of vogue. Its relevance in 2022 is applicable in various ways, including creating short DIY videos about your brand and products. The growth of this marketing trend reflects how short the attention span of a GenZ customer is. Millennials are the targets of numerous campaigns, and it’s safe to say they’re spoilt for choice.
The best way to cut through is to be as concise and engaging as possible.TikTok challenges, Youtube shorts, and Instagram reels are various use cases of this digital marketing trend. The most important thing about this trend is the level of control it gives almost every customer. All one needs is a phone and an app. The rest can be a series of videos that can go viral at any minute, expanding a brand’s reach and visibility.
4. Artificial Intelligence-Led Marketing
Artificial-Intelligence led marketing is gradually gaining ground in today’s business world, and the benefits are endless. You can talk about automating repetitive marketing tasks to predict customer preferences and leveraging the insights for personalized services. For many businesses, artificial intelligence means better targeting and effective marketing results without burdening the customer too much.
Generally, these trends have become a mainstay in marketing campaigns this year and offer significant promise even for the near future.