Many people often underestimate and brush off the advantages of hiring a promotional model for an event. Besides the common perception that they are just window dressing for the brand, they also add a layer, personality, as well as human touch to your brand.
Having worked with several companies before, promotional models are a perfect addition to events, especially for events like trade shows, expos, and conventions. They have been steadily on-demand for the past few years, giving several brands a human face and even filling the customer-facing roles of the event staff.
That said, we have created this guide to help you decide whether you should hire one or not for your next event. And if so, what are the things that you should look out for.
Why hire one?
Hiring promotional models can help you pull off any successful event. Here are some of the reasons why it is beneficial to hire a promotion model for your next event
Leave a Lasting Impression to Attendees
As we all know, hosting or participating in an event like trade shows is quite difficult. This is because you only have a few seconds to impress your attendees. With lots of happenings and activities inside a convention center, you need to have a great sales pitch and, at the same time, leave a lasting impression on these potential customers as well.
With the help of a promotional model, you can accomplish all of that. Given their impeccable communication and persuasion skills, they can simply relate and persuade these potential customers to buy your products.
Humanize Your Brand
Oftentimes, brands’ messages are often too vague or hard to visualize. Having a promotional model who can help you get your message out would essentially make this process a lot easier. Rather than pumping out tons of content to get people to understand your brand message, you can simply hire a promotional model to do this for you.
Potential customers would surely hear and clearly understand your brand message. And on top of that, they would be able to interact with your brand on a more human level.
These are just some of the many advantages of hiring a promotional model.
But, despite all of these, it is worth noting that hiring a promotional model for your event would ultimately depend on you. Given that there are a lot of things to consider such as budget, schedule, event theme, and so on, it is highly recommended that you do more research so that you would know whether you should hire a promotional model or not.
Hiring Promotional Models
Despite the many advantages and benefits of hiring a promotional model, it is important to take note that hiring one should also not burn a hole in your pocket.
Keep in mind that there is a different type of promotional model for each event. Even though you managed to hire the perfect models for your last event, it does not always mean that they would be a great fit for your next event.
So in order to get the best value and find the best promotional model that would fit your event, here are a few things that you should do:
Do Your Research
The perfect place to start looking is within your circle or industry. That said, doing simple research such as canvassing or asking around would give you an idea of how and who your competitors often hire as their promotional model.
This, however, does not mean that you should hire the same one for your brand. Conducting research on your competitors should only just be your starting point. It is enough to give you an idea of how businesses who are in the same industry hire and look for their promotional models.
Get help from an agency
If you are a newbie in this field, then getting help from a brand ambassador agency might be your best shot. Aside from the fact that they have a pool of talents and models for you to choose from, they can even recommend a few strategies and approaches on how you can better promote your products with the help of the models that they recommend.
Agencies like these would also make the event planning process a lot easier. Because oftentimes, these agencies also double up as event staffing and event management agencies as well. So you can ask for a few tips and guidance on how to pull off a successful event.
Find an Experienced Talent
Now that you finally know where to look for promotional models, it is time to be more discerning when it comes to picking the right model for your event.
One of the surefire ways to ensure your event’s success is to hire an already experienced model. This means that you should have a promotional model who works with brands from the same industry. It is important to hire someone who knows the ins-and-outs or even has a basic understanding of how your industry functions. This way, you are certain that they can clearly communicate your brand message and at the same time level with your customers as well.
While interviews are a great way to get to know them before hiring, it does not exactly give you a whole picture of how they would communicate with your potential customers on the event day. So to make sure that you are hiring the best promotional model for your brand, you can instead conduct a simulation.
Doing this would not only give you a chance to better evaluate their communication skills, but it would also give the models a preview of their responsibilities on the actual event day. So it is a win-win situation for both you and the promotional models.
But, keep in mind that when conducting a simulation, it is important to give the models a chance to prepare ahead of time. Asking them to do a simulation on the spot might confuse and catch them off guard.
Do a Background Check
Given that these promotional models would be the face of your brand, their image and reputation should also uphold your brand’s vision.
A background check is one of the most crucial things you should do before hiring any promotional model. It would not just save the image of your brand, but it would also save you tons of time and money in the future.
Remember that once you hire a promotional model, their face would now be associated with your brand. So imagine hiring someone and not conducting any background check on them, and then finding out that their reputation is not in line with your brand? If that happens, then you are back to zero again. You need to redo all your marketing collateral with their face in it and you have to train another set of promotional models, which again would cost a lot of time and money.
Select Talents Who Genuinely likes your Products
Working with someone who likes your products is much easier and you are always certain that they would vouch for your products anytime. Even after the event is over, they would still say positive things about your brand and products.
However, finding models who genuinely like your product can be quite difficult. That said, the best thing that you can do is try to slide in a few questions related to your products during the interview. You can ask questions like these
- When it comes to working with a brand like us, what do you most look forward to?
- Have you heard about our brand or products before?
- Do you think you are the right representation for our brand? Please explain why.
- Given the nature of the brand/products we offer, how would you approach an event attendee who has not heard about us or any of our products?
These questions might not give you the full picture of how they perceive your products. But it would give you an idea of how they would represent and introduce your brand to other people.
Hire with Purpose
Sometimes, people often hire any promotional models without purpose or an end-goal in sight. As we have said before, there are different types of promotional models and you cannot simply hire anyone for your event. You have to take into account your event theme, target audience, brand message, and many more before hiring one.
Other than that, it is also your responsibility to fully discuss all of these to the promotional model and the agency they work with. This way, you can ensure that all your expectations are met during the actual event day.
All in all, promotional models would be the face of your brand. They would be your customers’ first point of contact and interaction with your brand.
So at the end of the day, you should carefully select and hire a promotional model that would fit well with your brand image. This way, you can ensure that your event will be a success.