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Good sales, reduced discounts, and many out-of-stock issues

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Cyber ​​Monday sales were $ 10.7 billion, more than the overwhelming Black Friday aggregate, but still $ 100 million less than last year. Released by Adobe on Tuesday, this figure is down 1.4% from the record Cyber ​​Monday total for 2020. When an online sales event reaches $ 10.8 billion. Despite the decline, this year’s Cyber ​​Monday was the biggest online shopping day in 2021. “With early October transactions, consumers weren’t waiting for discounts on big shopping days like Cyber ​​Monday and Black Friday,” said Taylor Schleiner, director of Adobe Digital Insights. , In a press release. The usual suspects were the largest spending categories, such as electronics, appliances, and toys. However, customers were greeted with smaller than usual discounts, electronics were down 12% from 27% last year, and apparel was down 15% from 20% in 2020. The ongoing supply chain crisis also hampered sales. According to Adobe, “out-of-stock message penetration” has increased by 169% compared to January 2020 and a whopping 258% compared to the 2019 holiday shopping season. Salesforce expects Cyber ​​Monday sales to reach $ 11 billion. “Demand is leveled throughout the season, so peak days such as Black Friday and Cyber ​​Monday will have less impact than the previous year,” Rob Garf, Salesforce’s vice president of retail, said in a statement. “It’s about cyber November, not cyber week.” Adobe aggregated that consumers spent about $ 110 billion online between November 1st and November 29th. This is an increase of 11.9% compared to last year. The company forecasts that the entire holiday shopping season from November 1st to December 31st will increase by 10% this year to reach $ 207 billion.

Cyber ​​Monday sales were $ 10.7 billion, more than the overwhelming Black Friday aggregate, but still $ 100 million less than last year.

Released by Adobe on Tuesday, this figure is down 1.4% from the record Cyber ​​Monday total for 2020, when online sales events reached $ 10.8 billion. Despite the decline, this year’s Cyber ​​Monday was the biggest online shopping day in 2021.

“In the early October deals, consumers weren’t waiting for discounts on big shopping days like Cyber ​​Monday and Black Friday,” Adobe Digital Insights director Taylor Schleiner said in a press release. rice field.

The usual suspects were the largest spending categories, such as electronics, appliances, and toys. However, customers were greeted with smaller than usual discounts, electronics were down 12% from 27% last year, and apparel was down 15% from 20% in 2020.

The ongoing supply chain crisis also hampered sales. According to Adobe, “out-of-stock message penetration” increased by 169% compared to January 2020 and a whopping 258% compared to the 2019 holiday shopping season.

Salesforce said Cyber ​​Monday’s sales are expected to remain flat at $ 11 billion compared to last year.

“Demand is leveled throughout the season, so peak days such as Black Friday and Cyber ​​Monday will have less impact than the previous year,” Rob Garf, Salesforce’s vice president of retail, said in a statement. increase. “It wasn’t about Cyber ​​Week, it was about Cyber ​​November.”

Adobe has calculated that consumers spent about $ 110 billion online between November 1st and November 29th. This is an increase of 11.9% compared to last year. The company forecasts that the entire holiday shopping season from November 1st to December 31st will increase by 10% this year to reach $ 207 billion.

Good sales, reduced discounts, and many out-of-stock issues

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