Alfie’s Wholesome Food has expanded its reach from downtown Granville to downtown Columbus with a new “ghost kitchen” concept.
Alfie’s has long been a destination for Granville at 221 E. Broadway.
According to JD Flournoy Manager, Alfie’s recently adopted a new concept that brings its products to the Columbus market.
“We always knew that the Alfee would be a huge success at Granville, but after seeing how successful it was, we were often asked by our customers when to expand. When do you go to another place? You should always be a little more careful with extensions. I don’t want to get away from the core of my business. “
The new approach adopted by Columbus is “a little soaking your toes in water,” Frunoy said.
Flournoy explains: “The business model of” Alfie CBUS “is called” ghost kitchen “. For those unfamiliar with the term, it’s essentially a food business that doesn’t eat. I don’t come there and eat. There are takeaways and deliveries. “
He continued. “These ghost kitchens are optimized to be very efficient in the delivery business, so we’re basically working with cloud kitchens that rent space. Next, delivery of DoorDash, UberEats, Grubhub, etc. Helps to operate the app …. Therefore, they are almost like intermediaries to us. They help our facility and communicate with their various companies. They Also helps a little more background business stuff. It’s a really good business model. It’s really interesting. “
Operating from a ghost kitchen position presents some challenges and special opportunities, Flournoy said.
One of those challenges?
“Interacting with customers,” he said. “People who are Alfie’s frequent customers in Granville are one of the best and I think it’s a lot of fun. Customer service. So that’s what we do with our service and me in Columbus. I’ve been trying to infuse our products. “
He said he would write a handwritten letter to Columbus customers to help build bonds and relationships of trust in the absence of face-to-face interactions.
“It’s nice to receive the food and handwritten letters delivered by the facility manager. That’s one way we’re trying to maintain the same sentimental touch as Columbus.”
Otherwise, Flournoy has established Alfie social media such as Facebook (https://www.facebook.com/AlfiesWholesomeFood) and Instagram (https://www.instagram.com/alfies_granville/) in Columbus. Offer.
“It worked,” he said. “On weekends, many customers from Columbus come to Granville. Granville is a very travel-friendly and tourist-friendly place in Ohio, so we get customers from Columbus every weekend. It’s really great to talk directly to customers and tell them they can use Alfie on weekdays. “
Alfie’s Columbus Iteration is based in the East Linden area and can deliver up to a radius of about 20 miles.
“It’s actually pretty big,” he said. “It goes to part of Upper Arlington. We are in the center, so being there gives us a very good radius that can hit many parts of Columbus.”
So what can Columbus diners use?
In essence, everything that can be eaten at Granville’s place pointed out that he said “one big change that has been really great success in Columbus,” Flournoy said. rice field.
In Columbus, he said. “You can make your own salad. Customers will be familiar with Granville where you can make your own sandwiches. Unfortunately, due to Granville’s space constraints, on order You can’t make a salad. “
Due to the large preparation area in Columbus, “customers had a great time making their own salads, salad toppings and choosing their own dressings,” says Furnoy. I’m considering actually adding it to the menu at some point. “
In the end, “due to the size (of the kitchen), Columbus allows more customization,” he said.
But he said there and in Granville: We create everything from scratch so we can tell you exactly what’s in it. If you don’t need a specific garnish such as nuts or cheese, you can always do it. “
“It’s known to say,’Picky is our passion,’ so anyone who likes or dislikes will have something to do in both places.”
To order in Columbus, Flournoy said it was as easy as launching your favorite distribution app on your smartphone.
“I’m really excited to be in Columbus,” Flournoy said. “There aren’t many fast casual and healthy options. I think the fast casual food market is really hot … Having a fast and casual salad and sandwich shop is the niche we’re really trying to fill in Columbus. I’m really excited. “
Columbus is open from 11am to 9pm and catering is also available.
“When customers try us out, they’re pretty crazy,” he said. “We have customers who have already ordered an office, so it’s perfect for office parties, outdoor picnics, and small events.”
Granville Alfie’s Wholesome Food Announces Columbus’ Ghost Kitchen
Source link Granville Alfie’s Wholesome Food Announces Columbus’ Ghost Kitchen