Indian consumers now like the ease of use (96%), affordability (89%) and innovative design aesthetics (88%) of smartphone makers embarking on the launch of high-tech lifestyle brands and products. I’m doing it. According to CMR’s Connected Consumer Survey 2021, laptops (39%), tablets (31%) and smart bands (29%) are one of the top three high-tech products consumers use most. Throughout the set of new consumer technology product segments, smartphone original equipment manufacturers (OEMs) are leveraging traditional consumer technology brands as they take advantage of new smart lifestyle opportunities in their smartphone + IoT product portfolio. There is a conflict.
“Today’s connected consumers are anxious for a more democratized technology lifestyle experience. To meet this consumer need, many smartphone brands have entered the new consumer product segment. Of these, smartphone brands that enjoy a strong brand prominence among users have won big wins in consumer confidence, “said Pravhu Ram of CMR’s Head Industry Intelligence Group (IIG). increase. Real me While enjoying the highest brand trust score of 55% Samsung 2nd place with 51% Apple Third at 49 percent.
As an early driving force for smart tech products Xiaomi The report shows that it is a leader in domestic brand awareness and usage. Satya Sundar Mohanty, CMR’s Head Industry Consulting Group (ICG), said:
Indians prefer ease of use and affordability when buying tech lifestyle gadgets: Report
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