Entertainment

Netflix launches new price increases in 2022

Netflix will notify customers via email and within the Netflix app before new prices are applied.

New York — Netflix has been raising prices for video streaming customers in the US and Canada less than a year and a half. Last price increaseAs competition with other streaming services intensifies.

A company in Los Gatos, California announced on Friday that prices will rise by $ 1 to $ 2 depending on plans. The “standard” plan most people adopt will increase by $ 1.50 to $ 15.50. The Canadian dollar has risen to 16.50 Canadian dollars in the local currency for the same amount.

With Netflix facing saturation in the US market, price increases are becoming a more regular feature. Of Netflix’s 213.5 million subscribers, about 74 million are in the United States and Canada. Early in the pandemic, subscribers from around the world came in, but we’re investing in video games as we grow beyond movies and television.

In the US, Netflix’s most expensive plan will increase by $ 2 to $ 19.99. The basic plan is $ 1 to $ 9.99. The company’s “standard” plan has increased to $ 15.49. The schedule It depends on variables such as the number of screens users can watch Netflix at the same time and the number of mobile phones and tablets that can be downloaded. The company still mails DVDs for services that require a different plan.

Price increases are valid from Friday. Netflix will notify customers via email and within the Netflix app before new prices are applied.

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If you raise the price, there is a risk that people will cancel. Netflix is ​​still the major streaming service in the United States, but other services such as HBO Max and Disney + are becoming more popular.

After the news of the price increase, Netflix shares were acquired in a slow transaction. The stock price rose $ 6.49 (1.3%) to $ 525.69. The company reports its fourth quarter financial results on Thursday.

Val Lick contributed to this report.

Netflix launches new price increases in 2022

Source link Netflix launches new price increases in 2022

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