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Ohio Obtains Approval for Trademark “The” for Goods

Columbus (AP) —The Ohio State University has won the battle to trademark the word “The”.

The US Patent and Trademark Office approved the university’s request on Tuesday. According to the school, Ohio State University can control the use of “The” branded products sold in connection with athletics and college channels, such as T-shirts, baseball caps, and hats.

“THE has been a big hit in the Ohio State community for many years, and back-eye fans who buy official Ohio State gear support student scholarships, libraries, and other university initiatives.” Ben Johnson, Senior Director of Media and Public Relations at the University, said. He said the university’s licensing and trademark programs generate over $ 12.5 million in annual revenue, which helps fund student scholarships and university programs.

The Ohio State University began acquiring the trademark in August 2019 after fashion retailer Marc Jacobs applied for the term a few months ago. In August 2021, the company and the university signed a contract to allow both parties to use the brand.

The Patent Office has rejected the Ohio State University’s first application and is used as a “decorative feature” in which the trademark does not appear to function as a “mere decorative method” and a trademark that distinguishes it from other items. I found that it looks like.



Ohio Obtains Approval for Trademark “The” for Goods

Source link Ohio Obtains Approval for Trademark “The” for Goods

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