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The impact of the second wave of COVID-19 on the Indian market is as follows:

Xiaomi continued to be the top brand favored by Indian buyers with a 29% market share.

Analysts write that as the threat of a third wave of COVID-19 infection is still imminent in India, customer behavior and industrial activity will continue to adapt to pandemic conditions and help reduce their impact.

  • Reuters
  • Last updated:July 22, 2021 17:00 IST
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Second quarter sales of Indian smartphones fell 13% compared to the previous quarter in the second wave. COVID-19 (New Coronavirus Infection) Infectious diseases are hitting demand in the world’s second-largest smartphone market, according to research reports. However, according to market research firm Canalys, online purchases of smartphones boosted sales by 87% year-on-year. “Indian smartphone vendors have assumed that COVID-19 will not come back, and some have planned to invest in partnerships with branded store infrastructure and third-party offline channels. Again, they were soon forced to shift their focus to online strategy. “

Chinese Xiaomi It continues to be supported by Indian buyers and is the top brand with a 29% market share, followed by South Korea. Samsung According to Canalys, the electronics market share is 17%. Chaurasia predicted that the country would recover later this year as vaccination builds consumer confidence and smartphone brands launch new products. Analysts write that as the threat of a third wave of COVID-19 infection is still imminent in India, customer behavior and industrial activity will continue to adapt to pandemic conditions and help reduce their impact.

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The impact of the second wave of COVID-19 on the Indian market is as follows:

Source link The impact of the second wave of COVID-19 on the Indian market is as follows:

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