Second quarter sales of Indian smartphones fell 13% compared to the previous quarter in the second wave. COVID-19 (New Coronavirus Infection) Infectious diseases are hitting demand in the world’s second-largest smartphone market, according to research reports. However, according to market research firm Canalys, online purchases of smartphones boosted sales by 87% year-on-year. “Indian smartphone vendors have assumed that COVID-19 will not come back, and some have planned to invest in partnerships with branded store infrastructure and third-party offline channels. Again, they were soon forced to shift their focus to online strategy. “
Chinese Xiaomi It continues to be supported by Indian buyers and is the top brand with a 29% market share, followed by South Korea. Samsung According to Canalys, the electronics market share is 17%. Chaurasia predicted that the country would recover later this year as vaccination builds consumer confidence and smartphone brands launch new products. Analysts write that as the threat of a third wave of COVID-19 infection is still imminent in India, customer behavior and industrial activity will continue to adapt to pandemic conditions and help reduce their impact.
The impact of the second wave of COVID-19 on the Indian market is as follows:
Source link The impact of the second wave of COVID-19 on the Indian market is as follows: