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Gender Equality in Gambling Sphere: Surprising Results of the Research

The gambling market research company YouGov has published the results of a survey on the motivation of women who regularly visit casinos and bookmakers. The organization also studied their main differences from men when it comes to behavior during the game. Below, you will find some surprising extracts from the research.

Striving for Gender Equality

A study titled “What attracts British women to online betting and what keeps them in?” suggests that operators could attract a large share of female users if their motives are understood. Thus, according to the obtained data, 36% of women prefer to play on https://realcanadianslots.win/ and alternative platforms because it is a “fun activity”. Another 20% dream about winning, and 15% play to win a jackpot.

Gender Equality in Gambling Sphere: Surprising Results of the Research

YouGov said its research found a “significant gap” in gender behavior: 33% of men and only 24% of women have played slots or visited bookmakers’ sites in the past 12 months. This is despite the huge demand for online gambling due to total restrictions. The report states: “Comparing this finding with the previous evidence suggests that well-designed marketing initiatives can help increase the female consumer base for gender equality in online gambling.”

It is noteworthy that only 1% of women said that they are betting on the Internet “to demonstrate their skills.” In turn, this figure is comparable to 6% of the male population. Meanwhile, about 46% of women could not name a specific reason for their interest in gambling.

It is also important to note that female representatives believe that the sphere of gambling on the Internet should not be as accessible as it is now. A similar point of view is shared by 45% of women. At the same time, only 39% of male respondents shared this position.

Gender Equality in Gambling Sphere: Surprising Results of the Research

​​Professional Female Players in Poker

Although poker is considered a “men’s game,” there are many female players who also participate in professional poker tournaments. Among the best female poker players we can recall the following ladies:

  • Maria Lampropoulos – her biggest successes came in 2017 at the PartyPoker Millions in Nottingham, and in 2018 when she won the top prize at the PokerStars Caribbean Adventure in the Bahamas;
  • Loni Harwood – her best performance took place in 2013 in Las Vegas when she won the WSOP No-Limit Hold’em and became the second woman ever to reach three final tables and win one;
  • Joanne Liu – with over 20 years in professional poker, JJ Liu is one of the most experienced players on our list. She is known for her eccentric appearance and skillful play, as she has won dozens of tournaments over her long career;
  • Liv Boeree – although she has played and won numerous tournaments over her ten-year career, her biggest hit was at EPT San Remo in 2010, where she won about $1.7 million.

This list shows that women can be as good as men at poker. These girls may be in the minority at the poker tables, but they can definitely bluff, call, raise and go all-in at the right time.


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